Claims ledger

Every load-bearing number in the source is the speaker's own claim. This card exists so nothing gets quoted to a client as a fact. Status column is yours to fill as Alexana deployments confirm or refute.

ClaimAs statedSourceCaution / status
Claude Code consumer pricing'$24 Canadian per month', later '28 Canadians a month' in the same chapter0:04:34Date-sensitive; verify current pricing before quoting anyone.
$20-plan limits, model lineup, 967k context5-hour + weekly limits; Fable/Opus/Sonnet/Haiku lineup0:31:27Version- and date-sensitive.
Speaker's business revenue'over $500,000 in revenue last month' using Claude Code0:00:03Speaker's own claim; no external evidence offered.
Speed-to-lead case studyhome-services company ~$3M -> ~$9M monthly sales (300%)0:55:37Anonymous case; the number the whole S2L offer leans on. Validate against YOUR client's data.
Speed-to-lead general lift'can make companies 300 to 400%'0:54:07Rounded marketing claim.
Invoice follow-up liftfollowing up 'can genuinely add 20-30% of an organization's revenue'5:12:22Test against your own AR aging before promising a client.
Combined S2L + follow-ups'300% combined'5:09:55Compounding claim built on the two above.
Routine economics'roughly $1 in tokens yields ~$100 in deliverables'1:08:22Depends entirely on what counts as a deliverable.
Cold-email reply rates1-2% templated, ~5% personalized, 20%+ best case3:43:40Plausible ranges; the 20%+ is 'best case ever'.
Personalization revenue equivalence5% vs 2% replies 'equates to 200-250% of the revenue'3:43:40Assumes revenue scales linearly with replies.
Compositing vs direct-gen hit rates~80% usable vs ~25% (needing ~4 attempts)2:00:32The speaker's estimates; useful as a routing prior, not a benchmark.
Maintenance auth share'~70% of maintenance problems stem from auth/logins'5:38:53The speaker's support-queue estimate.
Agent spend'$14,000-15,000 on AI agents in one month'5:09:21Context for his 'blast everything with Fable 5' style.
Higgsfield promo'free Sea Dance 2.0 4K starting tomorrow'2:31:58Time-boxed promo, almost certainly expired.