6-hour course · 12 lessons
Claude Code Marketing
What this course covers
Twelve interactive lessons distilled from Nick Saraev's 6-hour course on automating the marketing function with Claude Code, reframed for an agency productizing the builds. You go from a client intake diagnostic through creative pipelines, personalization, speed to lead, dashboards, follow-ups, and maintenance, and finish with the parts you should refuse to automate. Quizzes score themselves; dotted terms define themselves.
The lessons
Work them in order, or jump to the build you need. Each ends with a scored check.
Two questions before you automate anything
A written client intake diagnostic naming the constraint and the ladder rung it needs.
A branded ad batch from your own winners
Three reference formats to a 50-variant contact sheet, packaged as a skill.
Promote a working skill to something a client owns
The reusable ship-it procedure: connectors, secrets, schedules, cloud routine.
When a generative model beats a template
The ~80% vs ~25% routing rule and the template-fencing technique.
A UGC video factory
Every influencer-by-product pairing as three candidates, one command.
Fuzzy variables that read as human
AI-written personalization slots inside a human template, then a daily routine.
A cold list that checks its own quality
Scrape, ICP sample gate, enrich, send-ready export, as one skill.
Speed to lead as a sellable package
Form fill to personalized email plus SMS inside a minute, API-triggered.
A client dashboard that reports signals
Flat exports to a deployed, access-gated dashboard that names anomalies.
The follow-up machine
Thresholds, an unused template every time, opt-outs, write-back, daily.
Keeping routines alive
Auth up front, errors where humans look, auth-class self-healing.
The parts you should refuse to automate
The one-page automate-or-not filter for offers and client requests.
Reference cards
The two lookups the lessons lean on.